New Essentials






















Premium Satin-Lined Hoodie
$80.00
Regular price
$99.00
AVAILABLE NOW! Meet your new favorite hoodie - the Joiful Bee Premium Satin-Lined Hoodie. Snuggle up with our premium cotton fabric that will keep you cozy at home and...
Best-Selling Gift Sets
The Wash Day Kit ®
$65.00
Wash day should never be a chore. Establish a consistent natural hair routine with the five essential tools included in the Perfect Wash Day Kit®. Each tool will aid you in retaining moisture...
























NEW! Wash Day Kit Expansion Pack
$45.00
The Perfect Wash Day Kit you know and love is now even better. You can now upgrade your kit to protect your curls at night, make sectioning your hair a...
Curl Favorites






Scalp Massaging Shampoo Brush
$5.40
Regular price
$10.00
Healthy curls start from the scalp. The flexible bristles in this massager allow your shampoo to reach the base of your scalp leaving it squeaky clean and stimulating new growth. Ready...














Microwaveable Deep Conditioning Cap
$27.00
Regular price
$45.00
Cut the cord and deep condition on the go with our Microwaveable Deep Conditioning Cap. You will be able to ditch your clunky hooded dryer for our heat cap on wash...






Honeycomb Detangling Brush
$16.20
Regular price
$20.00
The Joiful Bee detangling brush has a signature design that allows it to bend, twist and stretch while you detangle. Take a section of hair and use this brush in...








Microfiber Turban Hair Towel
$16.20
Regular price
$20.00
PSA: Normal cotton towels cause breakage at your ends and slow your growth journey! This microfiber towel is made from a soft fabric that hugs your curls instead of ripping...






Continuous Spray Bottle
$10.80
Regular price
$15.00
This 300 ml bottle releases a continuous, even spray to help quickly bring moisture to your curls. No more pumping 500 times just to get your hair damp cause ain't nobody...






'Ultimate Protection' Reversible Satin Bonnet with Drawstring
$16.20
Regular price
$20.00
This bonnet is made of a smooth satin fabric that will not snag your hair or cause dryness. We love this bonnet because it has a drawstring to adjust it...
Bringing a little more Joi to your wash day.
No Moisture? Detangling Sucks? More breakage than growth? We got you.
Joiful Bee was created by natural hair blogger Joi Wade to help women with kinks, curls and coils combat their biggest natural hair struggles.
With the feedback of over 300 black women, Joi curated 5 of her favorite natural hair tools into the Joiful Bee Wash Day Kit to help you establish a simple, effective wash day routine to help you reach your natural hair goals.
Joi's curlstoryCustomer Reviews
