70% off Hair Care Gifts

Shop Black Friday Deals starting 11/1 at 9 AM ET.

Shop Now

As Seen In


Stocking Stuffers

Bringing a little more Joi to your wash day.

No Moisture? Detangling Sucks? More breakage than growth? We got you. 

Joiful Bee was created by natural hair blogger Joi Wade to help women with kinks, curls and coils combat their biggest natural hair struggles.

With the feedback of over 300 black women, Joi curated 5 of her favorite natural hair tools into the Joiful Bee Wash Day Kit to help you establish a simple, effective wash day routine to help you reach your natural hair goals.

Joi's curlstory

Customer Reviews